
Getting Cited by AI: A 30-Day Starter Plan for Marketing Teams
A week-by-week sprint, from baseline scan to first re-measure, for marketing teams trying to get their brand cited by ChatGPT and Claude.

A week-by-week sprint, from baseline scan to first re-measure, for marketing teams trying to get their brand cited by ChatGPT and Claude.

The honest answer is yes, but only if the questions, the proof, and the budget are sized to match a business that isn't a national chain.

When a single AI answer can make or break a shortlist months before a sales call, B2B teams are starting to track, and shape, what ChatGPT and Claude say about them.

Three acronyms, one job, getting cited when someone asks ChatGPT or Claude instead of Googling, and the tools built to track and improve it.

A new category has emerged around whether ChatGPT and Claude cite your brand, and pricing for it ranges from nothing to several thousand dollars a month, here's how to think about the spread before committing a budget.

In a category too new for consensus rankings, the smartest move is judging platforms by three fundamentals, measurement rigor, content loop, and proof, rather than by marketing claims.

Forget the gallery circuit, the most urgent contemporary art in France's oldest city is happening on walls, stairwells, and sun-bleached shutters.

From Marseille's textile workshops to the hills of Provence, a new generation of makers is pulling colour back from the soil.

When a chatbot invents facts about your company, there's no edit button, only a slower, source-based playbook for setting the record straight.

A French B2B accelerator's unglamorous three-week experiment offers one of the clearest public answers yet to whether generative engine optimization actually moves the needle.

As shoppers increasingly ask ChatGPT or Claude what to buy instead of scrolling search results, ecommerce brands are discovering that ranking on Google no longer guarantees they'll be the answer an AI gives.

The sea-swimming trend is not just a mood, understanding the physiology behind cold-water immersion might convince you to finally wade in.

Italians have a word for it, philosophers have theorised it for centuries, and most of us have completely forgotten how to actually rest.